Get Connected: Simple Steps to Improve Your LinkedIn Profile

LinkedIn is the world's largest professional social network, with over 300 million users and growing. Personally it’s my go to social media platform for networking because of the ability to easily connect with influencers and potential clients. I was recently working with a client to help him overhaul his social media and during this Social Media Makeover/Brand Audit session what he found most helpful were the LinkedIn tips I offered to help him upgrade his profile and gain more visibility.

So I’m sharing with you all these same three simple steps I share with clients to help you improve your LinkedIn profile. Check out the video too for more detail.

  1. Utilize Custom Links

Want to share more than just your business website on LinkedIn? You can include additional websites for people to connect with you outside LinkedIn under your contact info section. Think about adding your blog, link to mailing list , Instagram profile or Facebook Fan Page in this section.  My favorite part about this feature is that you have the ability to customize the titles for these links.

For example the link to my business website is title “Work With Me” and the link to my landing page for my upcoming book is title “Live Extraordinary”. Make sure it’s a compelling and clear title.

2.        Insert Media

Recently gave a presentation at a conference? Have video of your latest speaking engagement? You can add links to videos, photos, files and presentations under each of your work positions. This is a great place to even add a media kit or a direct link to your latest product offering, webinar or live event. I love that presentations and videos will play directly on the LinkedIn site within your profile instead of linking outside in a new browser. Update these on a regular basis to keep your profile fresh and up to date.

3.        Ask for recommendations

The easiest way to establish your credibility as a thought leader and expert is by gathering testimonials from past clients and vendors. People want to do business with people they know, like and trust. The recommendations feature within LinkedIn allows you to request a testimonial for your current LinkedIn contacts to showcase on your profile. Your profile will stand out and can help to secure a speaking engagement or new client quicker than expected.

If you are ready to utilize social media to grow your business but are overwhelmed I’d love to help you take your social media and business to the next level. Click here for more details on how we can work together.

Leave a comment

Your email address will not be published. Required fields are marked *